When I opened my private practice, I needed an effective way to market my services. Instead of generic business cards and cold calling, I handed out a single biscuit containing my contact details. People laughed, but they remembered me. With the additional strategic use of content creation, my practice thrived into a fully booked, seven year business model. 

 

As my own online presence grew, I was naturally approached by colleagues seeking guidance on how to navigate digital marketing and social media. The Good Words Studio was born from that demand. 

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Self-promotion can feel deeply uncomfortable for seasoned professionals. Here is what I've learned: You don't need to perform trend dances on TikTok or hire expensive ad agencies. You only need a clear message, a consistent strategy, and a team who actually gets it.

 

The Good Words Studio exists for healthcare professionals and executives who are ready to create an authentic online presence, that reflects the weight of their expertise, without it feeling like a performance.

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The studio offers ethical and professional brand strategy, social media management, and copywriting services. I am fortunate to have a group of amazing young creatives who freelance for The Good Words Studio, and who help me to provide a reliable, fun and professional service.

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Curious about what a strategic personal brand can look like in practice on social media?​ 

 

Find it here on my own account: @saibykim​​

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